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Industrial Talk Abstract

Using Data Mining to Successfully Conquer Foreign Markets: A Real Case Study

Thierry Van de Merckt, VADIS Consulting SA/NV
Session: Industrial Session 3

In this talk we explain how Data Mining is used to speed up the process of acquiring an international reach for a company. Based on an external data base containing tens of millions of company profiles around the globe, we use machine learning techniques to spot opportunities, sort them out, and drive the international expansion, and the investment strategy behind it. This talk will show what kind of extreme added value can be gained by adequately exploiting the data that is living out there!"